Simply Good Foods ' diverse product offering could provide it an edge over market competitors, according to Morgan Stanley.
The firm upgraded Simply Good Foods to an overweight rating from equal-weight on Monday, simultaneously bumping up its price target to $40 from $37.
Shares of the food and beverage company have plunged almost 11% since the start of the year, creating an "attractive buying opportunity," analyst Pamela Kaufman wrote.
The analyst also cited Simply Good Foods' above-average topline growth within the packaged food industry.
"SMPL's solid topline growth outlook is an increasingly scarce asset in a group that is facing slowing topline growth and should support its valuation premium," she said.
Persons:
Morgan Stanley, Pamela Kaufman, Kaufman, — CNBC's Michael Bloom
Locations:
Friday's